The junkmail that you receive is just tipping over with treasure for you to use in your company.  It's being sent by people who want to make money and they'll only keep sending them if it's working so -- guess what? -- the same tactics will work for you and your small business as well!

Keep the junkmail you receive and, when you get a chance, look out for these things...

1.  Titillating Titles Tell Tons!

All effective marketing and sales-pieces start with an amazing title that connects to your subconscious and pulls you in to read the rest. 

Small businesses that are starting out usually don't have a lot of money to spend on advertising. Instead, they must find cheap ways to market themselves to the world.

One cheap way to do this is by offering a free service in return for each client's contact details. It's important, if you decide to do this, to give a valid reason as to why you are doing it. You should be honest. If you choose to make something up, your clients will probably see right through it.