A lie often feels better than the truth.  That is particularly true when you run your own small-business and things aren't going right.  It's just so much easier to make something up than to admit that you made a mistake.

"Writing a marketing tip every day is more difficult than it sounds. I often find myself quickly bashing some words together at around 11 each night so I've renamed this page to 'My Free Marketing-Tips Blog'. Now if you didn't already know, most small businesses get their initial clients from referrals. Here's a great article on how to make even more money from referrals!" -Norio